Introduction to custom properties

You can attach custom properties (also known as custom dimensions in Google Analytics) when sending pageviews or custom events to Histat in order to create custom metrics. Custom properties allow you to collect and analyze metrics that we don't track automatically.

For example, say you want to track your blog posts by author. Every time a visitor lands on one of the posts, you can send a pageview with the property author=.... You can then filter your Histat dashboard by a specific author to see all the relevant stats for the posts published by that particular writer.

Some other examples of stats you can get by sending custom properties:

Filter content by the publication date, page type, ID, tag or category Filter visitors by login status or user role Filter visitors by language they're viewing your website in Filter visitors by how many prefer or use the dark mode Filter visitors by level completions or high score if you're a game developer Filter by the segment that saw a particular variation of your site which is useful for A/B testing