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Ecommerce revenue and attribution tracking

You can assign dynamic monetary values to custom events to track revenue attribution. Revenue attribution helps you determine which marketing campaigns and landing pages result in the most revenue for your business or ecommerce store.

When you create a new custom event, you can optionally assign a monetary value to it. Our revenue tracking supports multi-currencies too. You can send data in any local currency that the purchase is made in. When using revenue tracking, you'll be able to see these metrics in your dashboard:

  • Unique conversions
  • Total conversions
  • Conversion rate
  • Total revenue
  • Average revenue

Send the revenue data from your site​

You can now start sending revenue data from your site alongside custom events. You can send the revenue data in the currency that the purchase was made in too and we'll convert it to your goal's base currency.

You can either use the CSS class name approach:

<button class="histat-event-name=Purchase histat-revenue-amount=10.29 histat-revenue-currency=EUR"></button>

Or the JavaScript function approach：

window.plausible("goal name", {revenue: {currency: "USD", amount: 10.29}})